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Campaign Components

A bilingual website containing short online videos (15 videos, 2-6 minutes each), that can be downloaded and disseminated through various social media. The videos depict everyday interactions between parents and children and are complemented by professional advice. Additional background information and links to other websites are also provided. Most of the other campaign components served to direct parents to this website.

www.HealthyBabyHealthyBrain.ca
www.BebeEnSanteCerveauEnSante.ca

A bilingual magnet, , to direct parents to the website address. Ontario Early Years Centres received free copies of the magnet. To order, visit beststart.org/resources/hlthy_chld_dev. 



A bilingual tear-off pad, containing key messages and directing readers to the website above. The tear-off pad has been designed for Ontario health care providers working in maternal child health: family physicians, midwives, obstetricians. To order, visit beststart.org/resources/hlthy_chld_dev. 

A bilingual ready-to-use workshop
These materials make it easy for service providers to give parent workshops on early brain development. The main elements are a DVD and a facilitator guide. The DVD included the videos from the website with a basic menu. The facilitator guide helps parent educators use the materials in group or one-on-one sessions. To order, visit beststart.org/resources/hlthy_chld_dev.

Supports for service providers
Following were developed both in English and French.

Camera-ready ads
(black & white)
 Camera-ready ads
(color)
 Image for display on a television monitor – 2160 X 1224
  
News Articles
 Articles
for Parents
 Adaptable
Press Releases

Articles for service providers

 

Web buttons (animated)

160 X 600
300 X 250
728 X 90

 

Web buttons
(static)




160 X 600
300 X 250
728 X 90
885 X 254

    

 

Television public service announcements



 

Radio public service announcements

 

Displays
(for loan)

  

The Best Start Resource Centre also submitted articles for use through service provider newsletters and listservs, etc.

Paid advertising
Web-based advertising was purchased through the Parenting Channel of Rogers Media. Additional web ads were purchased through Acuity Ads which displayed our Web button on websites that parents of young children visited.

A full-page advertorial was published in the November 2012 issue of Canadian Family Magazine. Newspaper articles were disseminated through the News Canada service.
Health care providers were reached through an ad in the University of Western Ontario Journal of Medicine and the CAPPA Canada conference program. Some of this advertising was done in English and some in French.

Evaluation
The evaluation included a process evaluation, feedback from service providers, website traffic statistics, as well as online evaluations from the website.

For Information
For additional information on the campaign, please contact Louise Choquette,
1-800-397-9567, ext. 2276.

 

 

 

 
 
 



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