Media Strategies
The Best Start Resource Centre will
arrange for media coverage across Ontario. Interior
and exterior transit and mall advertising will appear
in many Ontario communities. A complete list will be
posted once negotiations are complete. Radio PSAs will
be sent to Ontario radio and TV stations. Media kits
will be distributed to newspapers and magazine contacts
across Ontario. For more details on provincial media
strategies, contact Hiltrud
Dawson.
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Provincial Mass Media Initiatives
The Resource Centre will purchase
a media buy through News Canada and will distribute
TV and radio news clips, and camera ready newspaper
articles to news outlets across Ontario.
Mall posters will be shown in the
following communities: Barrie, Brampton, Burlington,
Etobicoke, Hamilton, Kingston, Kitchener, London, Markham,
Mississauga, Nepean, North Bay, Peterborough, Scarborough,
St Catherine's, Stoney Creek, Sudbury, Thunder Bay,
Toronto, Waterloo and Windsor.
Transit advertising is scheduled for
these communities: Barrie, Brampton, Burlington, Durham,
Guelph, Hamilton, Kingston, Kitchener, London, Markham,
Mississauga, North Bay, Oakville, Ottawa, Peterborough,
Sarnia, Sault Ste Marie, St Catherine's, Sudbury, Thunder
Bay, Timmins, Toronto, Vaughan and Windsor.
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Ideas
for Local Media Initiatives
You can enhance the provincial media
coverage by working with local media including community
papers and ethnic press. Consider writing articles about
local statistics and concerns about PPMD. Arrange for
a media interview with a knowledgeable health care provider
or with a mom who has recovered from PPMD, Encourage
your local media contacts to use the clips, articles
and PSAs. ... More ideas and tips will follow.
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Media Resources
Media resources such as camera-ready
articles will be made available on the website once
they have been developed. The media prefers to have
a local angle. You can begin by collecting local statistics
and stories.
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