Almost 15% of women will suffer from
some degree of postpartum depression and other postpartum
mood disorders (PPMD) after the birth of a baby. There
is help. In March, 2007, the Best Start Resource Centre
launched a province-wide campaign about PPMD - www.lifewithnewbaby.ca.
The main audience of interest for
this campaign is pregnant women and those who have recently
given birth. We also plan to include their families
and health care providers. The goals of the campaign
are to raise awareness, clarify misconceptions about
what PPMD is, and to encourage women experiencing symptoms
of PPMD to seek help.
The provincial campaign will concentrate
on 3 main areas:
Media - Best Start Resource Centre will send comprehensive
media kits to Ontario newspapers, radio and TV stations,
and will purchase transit and mall advertising.
Care Providers - Best Start Resource Centre will
share comprehensive, evidence-based information and
resources with family physicians, nurse practitioners,
midwives and obstetricians.
Activities - Best Start Resource Centre invites
you to take part in the provincial campaign in your
community. Check back to this site often for information,
ideas, and on-line resources to help you develop local
activities that will complement the provincial
The key messages for
this provincial campaign are:
with a new baby is not always easy
mood disorders are common after childbirth.
with symptoms of postpartum mood disorders are not
at fault and are not bad mothers.
mood disorders can affect baby, too.
mood disorders can be treated.
treatment and support increases the rate and speed
To find out more about
postpartum mood disorders visit:
for Addiction and Mental Health - Postpartum Depression:
A Guide for Front-line Health and Social Service Providers
A comprehensive guide that includes
the best and most current studies to date on postpartum
depression as well as practical experience from the
field. The Guide was a collaboration between The Centre
for Addiction and Mental Health, Journey Support Services,
the University Health Network, Toronto Public Health
and the Best Start Resource Centre.
Pacific Post Partum Support Society
A website for mothers experiencing post partum related
mood disorders. The site offers information and suggestions
Our Sister's Place is a Toronto-based
organization that provides peer support, public education
and professional resources on the topic of mood disorders
associated with hormonal change. The website offers
an online postpartum depression support group.
Nurses Association of Ontario
Registered Nurses Association
of Ontario Nursing Best Practice Guidelines Program
with links to resources and other information on postpartum
A website for mothers and
fathers experiencing post partum related mood disorders.
The site offers information and suggestions for assistance.
Postpartum Stress Centre
The Postpartum Stress Center
is a US-based facility and website that offers structured
and self-help supports for women and their families
living with postpartum depression.
What your community
The Best Start Resource Centre
invites you to take part in the provincial campaign
by planning local activities
in your community. Check back often for information
about the PPMD campaign. We'll share ideas, information,
and on-line resources to help you develop local strategies
that will complement the provincial initiative.
For more information
Best Start Resource Centre is a key program of the
Clearinghouse (OPC) and is funded by the Government
of Ontario. We are also a member of the Ontario
Health Promotion Resource System.